Introducing My Way; the new feminine fragrance by Giorgio Armani .
My Way is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.
My Way is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for My Way.
The orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the orange flowers in orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly refined notes with enhanced radiance and naturality.
Exemplifying Giorgio Armani Beauty’s commitment to the environment, the My Way bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, My Way’s bottle makes it effortless to both reduce waste and recycle more.
Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic.